They say a picture paints a thousand words, but sometimes that doesn’t tell the full story.
Consider the following photograph taken by Dram Good Photos:
Those of you that have visited the Distillery will recognise that this is taken in the Glenfiddich Malt Barn Bar, in Dufftown on Speyside. The stag is the symbol that many of you will recognise from the front of a Glenfiddich bottle, but did you know that “fiddich” is a deer in Scottish Gaelic and “glen” means valley? So Glenfiddich means “valley of the deer”, hence the prominent use of the stag in their branding.
The items illuminated on the far wall are whisky staves. These have been modified to present a whisky flight of three or four drams; an artistic way of repurposing the barrel at the end of its useful life maturing whisky. Did you know that the family owned business behind Glenfiddich not only creates single malt whisky but also produces rum, vermouth, blended whisky, and gin? As a result, you can enjoy a Hendrick’s gin flight at the Glenfiddich Malt Barn alongside the more traditional whisky flights on offer!
Take a look at the clock on the wall. Do you notice anything unusual about the numbers on the clock face? Take a look at the numbers, 12, 15, 18 and 21. These numbers work for the 24-hour clock but why has the designer chosen them? Like most Distilleries, Glenfiddich has a core whisky range which in this instance comprises the 12, 15, 18, and 21-year-old single malts. In linking these two things together, the designer has cleverly created a focal point which also has a direct connection to the brand’s core offering.
The Glenfiddich Malt Barn Bar is contained within the walls of the original Glenfiddich Distillery building. Built by hand by Major William Grant and his nine children, they first ran the stills here on Christmas Day in 1887. To celebrate their centenary in 1987, the Grant-Gordon family got together to fill some special casks at the Distillery. One of these, Cask number 20005 is exclusively available to try at the Malt Barn.
This is not just a Whisky Tour…
As the picture demonstrates, there is more to every distillery than you can find out on the Distillery Tour and drinking a dram at the bar. At Whisky Trails we do the upfront planning of your custom itinerary for the day, advise on which Distillery tours to book, where to have lunch, and also provide the private door to door transport. Finally we add these additional insights and stories.
This is now a Whisky Experience. It is not just a tour, it’s a Dram Good Tour!